Origins:Business Creativity Workshop by Leke Alder

About this workshop

Origins is a two-day creativity workshop by Leke Alder designed to take you from raw creative instinct to a real-world business idea.

Program outline

1. 1

   The Creative Mindset

   • Understanding creativity
   • How ideas are generated
   • Breaking mental barriers and developing creative confidence
2. 2

   Business Ideation and the Laws of Ideas

   • Where business ideas come from
   • Evaluating and refining ideas
   • The laws that govern successful ideas
3. 3

   Defining Your Business

   • Clarifying your value proposition
   • Developing a compelling business concept
4. 4

   Identifying the Market

   • Understanding market opportunities
   • Finding the right niche
5. 5

   Profiling Your Customer

   • Understanding customer needs and behaviour
   • Building customer personas
6. 6

   Why Businesses Fail

   • Common causes of business failure
   • Lessons from real-world case studies
7. 7

   Building Your Brand

   • Naming your business
   • Branding fundamentals
   • Marketing communication that connects
8. 8

   Presenting Your Business to Investors

   • Structuring a compelling business pitch
   • Communicating value with confidence
   • What investors look for

Pricing

About The Teacher

About Leke Alder